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LORIET
TRANSCENDING LIMITS
In 2004, as a tennis player fresh from collegiate and international competition and coaching a Division I men’s tennis team, I began to notice that the apparel being offered to players was a far cry from what had been available only half a decade earlier. So with a small but dedicated team of athletes and industry insiders, we charged into choppy waters and created Loriet’s first collection; an innovative fusion of tennis, running, surf and soccer.
Six years later, Loriet is now sold on four continents and is promoted by academies and players worldwide. We are committed to building an identifiable brand, characterized by quality apparel and dedicated to athletic performance. The Loriet Winged Lion represents strength and the ability to transcend limits. With continued growth of tennis and sports participation in general, we see ample opportunity and potential for Loriet in the future and look forward to expanding our exciting collaborations with talented athletes and fantastic customers in the years to come.
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Brief Company Highlights
2011 - Loriet expands its Team Loriet program by teaming up with Pros in the U.S. and abroad. Loriet’s Rising Stars junior players deliver impressive results. Loriet celebrates Davis Cup by producing commemorative shirts for Hungary vs. Belarus, and Hungary vs. Andy Murray and Great Britain. Loriet signs WTA and ATP Tour players to Wear the Lion.
2010 - Loriet expands its use of VentTech and ActiveCool fabric technologies by combining both fabric technologies to create unique multi blend styles. Loriet launches its first full line of Kids' clothes. Loriet participates in the New York City Marathon and other exciting events in support of athletic excellence.
2009 - Loriet celebrates 5 years. Loriet grows its presence in Australia through the Tennis Excellence Tennis Academy. Loriet introduces its VentTech fabric technology in its new collection. Loriet is a sponsor of the Outback Champions Tour.
2008 - Loriet sponsors the Champions Tour Series event in Surprise, AZ, with its nationally televised final between Andre Agassi and Todd Martin. Loriet launches its Expert Performance line of products geared towards pros and competitive players.
2007 - Loriet is worn on-court during the US-Russia Fed Cup Semi-Final. Loriet expands its community involvement by teaming-up with community tennis and non-profit organizations such as the Humane Society, the Nature Conservancy, Play for Pink, and Tennis Against Breast Cancer.
2006 - Loriet launches its junior Rising Stars and adult Team Loriet programs. Loriet sponsors professional tournaments at Forest Hills and
Amelia
Island, FL
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Loriet launches its Breathe Free and ActiveCool fabric technologies.
2005 - Loriet debuts its first collection at the Amelia Island WTA Pro event. Loriet signs its first professional player, Meilen Tu, who wears Loriet on center court at the French Open and at all pro events for the upcoming seasons.
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