From the bustling streets of New York to the turquoise coasts of Florida, KOURTLY was born with the spirit of the court and the passion to move.
What began as Loriet Sports in 2005 evolved into KOURTLY, after acquiring the trademark in 2023.

That rush when you hit the perfect serve? That’s the pulse of tennis and what moves KOURTLY.
Tennis is our foundation, but our drive goes further - on a run, in the gym, or at the studio, our apparel is built for freedom, confidence, and a limitless mindset that keeps you moving.

Our mantra: WEAR THE LION.
Wear the Lion is a call to live boldly. Life is a fierce, beautiful game - meant to be played with devotion and heart. When you wear KOURTLY, you carry that energy with you.

From launch to present day.
In 2005, at the WTA Tournament in Amelia Island, Florida, we launched our first collection, shaped by valuable insights from players, industry insiders, and designers. And today we are proud to say, a worldwide community of professionals and athletes wear KOURTLY as part of their journey.

And we’re just getting started.
As we continue to evolve and grow, we’re always looking to connect with trailblazers and creators who share our mission. Through community, we strive to inspire and elevate by sharing the power of sport and wellness to every corner of the world. Together, we are a movement. 

Get ready. Get moving. Wear the Lion.